Rather than hyper polished unrealistic ad campaigns that we’ve seen in the past, this is about real bodies, real life situations and lingerie that works with you, so softer shapes, more flexibility, less restriction.

The video features inspirational women of different shapes and sizes, bringing a refreshing and welcoming change to the way brands are promoting their products.

via Selfridges new video celebrates women’s bodies

Michele Lamy, the wife, muse and creative mind behind fashion designer Rick Owens

Naomi Shimada is a successful plus size model. She is size 16.

Charlie Craggs is a 23 year old trans activist from London, the founder of Nail Transphobia

Ruqsana Begum is an English professional kickboxer.  She is the only Muslim woman who is a national champion in her sport.

Sharmadean Reid is a creative consultant, stylist and the founder of WAH 

 

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